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Marine Bourceau
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Search engine ranking - what keywords are right for my site?
Internet marketing strategy
Internet users are using more general terms than specific ones, but the more sophisticated users tend to be more specific because they know they can save time by narrowing down their search. However, that doesn`t mean you should be very specific. Yes, selecting key phrases can be tricky. We normally recommend narrowing a general term down to a niche market, but allowing it to be more general than specific. Broadening your key phrases can make it more difficult to get a good position and narrowing it down too much may not give you enough visitors.
What really matters is to capture the best possible audience for your site - and that may include people who know what they are looking for, and those seeking alternatives. Also, when considering keywords for searches within your web site, a different approach is needed, as users are more specific and expect to find what they are looking for. In fact, 72 % of e-commerce site users search for specific products.
Here are some things to consider, when selecting key words for your web site:
Users` needs: Will they be disappointed coming to your site or will it be a great find for them?
Target audience: Will you be attracting the desired clientele?
High probability of conversion rate: Will your site be able to turn these visitors into clients?
Remember that having a lot of visitors or page hits are not as good as having a high conversion rate (number of visitors that actually become clients!).
For assistance with your key phrases or to improve your search engine ranking with search engine optimization, please contact us
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Aloise Marine Dizier - QatarSearch engine ranking - what keywords are right for my site?
Internet marketing strategy
Internet users are using more general terms than specific ones, but the more sophisticated users tend to be more specific because they know they can save time by narrowing down their search. However, that doesn`t mean you should be very specific. Yes, selecting key phrases can be tricky. We normally recommend narrowing a general term down to a niche market, but allowing it to be more general than specific. Broadening your key phrases can make it more difficult to get a good position and narrowing it down too much may not give you enough visitors.
What really matters is to capture the best possible audience for your site - and that may include people who know what they are looking for, and those seeking alternatives. Also, when considering keywords for searches within your web site, a different approach is needed, as users are more specific and expect to find what they are looking for. In fact, 72 % of e-commerce site users search for specific products.
Here are some things to consider, when selecting key words for your web site:
Users` needs: Will they be disappointed coming to your site or will it be a great find for them?
Target audience: Will you be attracting the desired clientele?
High probability of conversion rate: Will your site be able to turn these visitors into clients?
Remember that having a lot of visitors or page hits are not as good as having a high conversion rate (number of visitors that actually become clients!).
For assistance with your key phrases or to improve your search engine ranking with search engine optimization, please contact us
